Every screen checked against a 132-point usability list: one main button per page, plain words, and Undo instead of “are you sure?”.yesterday

Hire an AI team for your small business.

Ikigai ADE is one app where S.I.D, the AI CEO, and eight AI executives run your website, posts, leads, quotes and invoices. Give them a job before you close up and find it done by morning. You choose whether they act on their own or wait for your yes; money always waits for you.

From R399 a month, first 14 days free. No share of your sales. Places are by invitation for now.

Request access

Watch the 97-second film Invited? Create your account

Under 6 hoursto build a tender portal for a municipality and put it live
9AI executives in one app, led by S.I.D
14 daysfree, then one monthly price agreed up front
R0share of your sales, including the ones we bring in

Built with Ikigai ADE

Not a demo. Real work, live today.

A tender portal for a municipality, and the website and console a plumbing company runs on. Both were built with Ikigai ADE and are open on the internet right now.

eProcure · For a Western Cape municipality

A tender portal, built in under six hours.

Every tender meant a pile of paper for each supplier and a box of sealed envelopes for the municipality. eProcure gives the municipality its own portal: suppliers register once and bid from a phone, bids stay sealed until the closing time, and the points are worked out with the working shown.

Per tender

12 to 15

pages of paper for every tender

Under6 hoursto build the portal and put it live

15 to 1pages of paper down to one click

Live todayopen it and click around

Open eProcure

eprocure.expo.app

Plumbhub · For a plumbing company in Cape Town

A plumbing business, run from one console.

A burst geyser does not wait for office hours. Plumbhub has a website that brings in the enquiries and a console behind it for the team: an emergency reaches them on WhatsApp at any hour, then the quote, the job and the tax invoice all happen in one place.

Open24/7emergencies reach the team on WhatsApp

FromQuote to invoiceevery job tracked in one console

One addressthe website and the staff console

Open Plumbhub

plumbhub.expo.app

Your business could be the next one here.Request access

How it works

Tell it once. Wake up to finished work.

Say what you need
Talk or type the way you would brief a manager. For example: “every Sunday night, plan this week’s posts”.
The team does the work
S.I.D gives the job to the right person on his team. Night tasks run between 3 and 5 in the morning, while you sleep.
You stay in charge
Approve it, change it, or let it go out on its own. Money moving always waits for your yes.

See an example day

MEET S.I.D

Ask S.I.D how to grow your business.

Ask out loud or type it. In the app, he hands the work to the right person on his team (sales, marketing, money, legal or your website) and brings it back for you to approve. Night tasks keep going while you sleep: 1 a night on Solo, 3 on Pro and 5 on Max.

Request access

Type below to talk to S.I.D

An example day in a small business

A lead answered

A lead answeredExample

Sam, sales

›

A quote sent

A quote sentExample

Frank, money

›

A week of posts planned

A week of posts plannedExample

Mark, marketing

›

The team

S.I.D

AI CEO · hands out the work

Theo

Your website and apps

Mark

Posts, pictures and ads

Sam

Leads and follow-ups

Robert

Prices and offers

Frank

Quotes, invoices and tax

Luke

Contracts and POPIA

Omar

Day-to-day running

Scott

Keeping your data safe

WHAT IT DOES

The work your business runs on, done by one team in one app.

Your website and sales pages. Describe your business and what you sell. The team writes the words, makes the pictures and builds the pages, and you see every page before it goes live.

Written from what you tell S.I.D about your business

Every change waits for your yes

See it first, then publish in one click

Leads answered. Enquiries from your website chat, email and WhatsApp land in one inbox, each with a reply drafted for you to check and send.

Quotes and invoices. Send a quote with VAT worked out, turn it into an invoice, and see who has paid. SARS dates come with reminders before they pass.

Follow-up emails. A short run of emails to the people on your list, written in your voice. Anyone who opts out stops getting them. A reply stops them when it arrives in your Inbox, or when you press Mark replied in People.

A week of posts. Posts, pictures and short videos planned on a calendar, posted on their own or after your yes, as you choose.

Tell S.I.D what you need.

Say it the way you would tell a manager, out loud or typed. He hands it to the right person on the team and brings the finished work back for you to approve.

Request access

Your business’s records are walled off from every other business, and only your team can open them.

Encrypted when stored and when sent

Keys you connect are sealed away

You choose what each teammate can see

Only what the work needs is kept

Connections

Works with the services you know.

What Ikigai ADE connects to today. The AI that does the work on a paid plan (Qwen) runs on our account, and the other AI companies here work with your own account at that company. Email goes out from your own address or ours, and WhatsApp messages reach your inbox once you connect your business number.

Anthropic
OpenAI
Google
Zhipu AI
Qwen
xAI
Resend
ElevenLabs
Higgsfield
WhatsApp

One sign-in for all of it. Connect each service in Settings when you need it.

PRICING

Pay one price a month and wake up to finished work.

Solo, Pro or Max: one fee a month, agreed before any work starts. First 14 days free. Nothing is charged before day 15. We take no share of your sales, so you keep every rand you make. Cancel any time.

Every plan has the whole app. Plans differ in night tasks, credits and workspaces.

Solo

For one business

R399/Month

$22 USD

You get:

The whole app: website, posts, customers, quotes, invoices and tax

1 night task a night: a job you set once, finished by morning (about 30 a month)

5 000 credits a month for everything else you ask for

After your night tasks, enough for about 150 chats with S.I.D or 26 research reports

1 workspace, for one business

First 14 days free · no share of your sales

7-day cooling-off right on your first charge

Get Solo

Pro

For a busy business, or a few brands

R999/Month

$55 USD

Recommended

The whole app, with:

3 night tasks a night in each workspace: jobs you set once, finished by morning (about 90 a month)

15 000 credits a month for everything else you ask for

After your night tasks, enough for about 470 chats with S.I.D or 79 research reports

Up to 5 workspaces, one for each business or brand

First 14 days free · no share of your sales

7-day cooling-off right on your first charge

Get Pro

Max

For an owner with several businesses

R2 999/Month

$165 USD

The whole app, with:

5 night tasks a night in each workspace: jobs you set once, finished by morning (about 150 a month)

50 000 credits a month for everything else you ask for

After your night tasks, enough for about 1 600 chats with S.I.D or 280 research reports

Up to 10 workspaces · the founder answers your emails first

First 14 days free · no share of your sales

7-day cooling-off right on your first charge

Get Max

What is a night task?

A job you give S.I.D once, in your own words, that the team does for you overnight. For example: “every Sunday night, plan this week’s posts”, or “every Friday night, write the newsletter about this week’s specials”.

It runs between 3 and 5 in the morning. The finished work is waiting in the app when you open it. You choose whether your AI team sends it on its own or waits for your yes; money moving always waits for you.

What do credits buy?

Credits pay for the AI’s reading and writing. A bigger job uses more. On Qwen, the lowest-cost AI your plan includes:

A chat with S.I.D, one question and his answerabout 28 credits
A night task, up to about a page of finished workabout 18 credits
A research report, for example, a check of your website and how buyers find youabout 168 credits

On another AI company’s model with your own key, each answer uses 1 credit here. The figures on each card are for one workspace and are rounded down. Usage in the app shows every credit you spend.

Not sure which plan fits?

Ask S.I.D. Tell him about your business and he will recommend one plan, and say why.

Ask S.I.D

You stay in charge. You choose whether your AI team acts on its own or waits for your yes; money moving always waits for you. A night task that does not finish gives its credits back.

Join the waitlist.

No payment yet. Leave your name and email, and we'll email you the moment your place opens.

Questions

The questions owners ask us.

What you are buying, what it costs, and what still waits for your yes.

More questions (7)Something else? Email the founder

About

One founder built it with the team you get.

Ikigai ADE is built around one number: the money your business brings in. S.I.D and 8 AI executives make what you sell, market it, follow up your leads and send the invoices. You choose what waits for your yes, and money always waits for you.

“For six years I built the reports businesses run on. They showed where the revenue went, and none of them could go and bring more in. So I built the team that does. You approve the work and pay one monthly fee. We take no share of your sales.”

Mohamed Mikaeel Sidiyot

Founder, Ikigai ADE

Read our story

9AI executives, led by S.I.D

14days free, with the price agreed before we start

R0share of your sales, even the ones we bring in

For investors

The AI team every small business can afford.

Most owner-run businesses cannot hire a marketer, a salesperson and a bookkeeper. Ikigai ADE gives them that work as an AI team in one app, at one monthly price, with the owner in charge.

Why now
AI can now write, plan and follow up well enough to run the back office of a small business. What owners still lack is one place that does the work in plain words, with them in charge.
Real today
- The whole app is live, with places by invitation
- Two products built with it, open on the internet now
- Built in public: every release is in the changelog
- One founder, building with the same AI team it sells
How it makes money
One monthly plan per business: Solo, Pro or Max, from $22 to $165 a month, the same price worldwide. No share of a customer’s sales.

Request the investor deck Raising our pre-seed round. The deck has the plan, the market and the numbers behind them.

Hire an AI team for your small business.

Not a demo. Real work, live today.

A tender portal, built in under six hours.

A plumbing business, run from one console.

Tell it once. Wake up to finished work.

Say what you need

The team does the work

You stay in charge

Ask S.I.D how to grow your business.

The work your business runs on, done by one team in one app.

Works with the services you know.

Pay one price a month and wake up to finished work.

What is a night task?

What do credits buy?

Join the waitlist.

The questions owners ask us.

One founder built it with the team you get.

The AI team every small business can afford.

Why now

Real today

How it makes money

Not a demo. Real work, live today.

A tender portal, built in under six hours.

A plumbing business, run from one console.

Tell it once. Wake up to finished work.

Say what you need

The team does the work

You stay in charge

Ask S.I.D how to grow your business.

The work your business runs on, done by one team in one app.

Works with the services you know.

Pay one price a month and wake up to finished work.

What is a night task?

What do credits buy?

Join the waitlist.

The questions owners ask us.

One founder built it with the team you get.

The AI team every small business can afford.

Why now

Real today

How it makes money